Right about then, Ronen suggested his solution: Boxee Live TV. Ronen hit a pain point for thousands of TV cable subscribers, followed by another: canceling your cable subscription and relying solely on the Internet has traditionally translated to life without live sports, local news, special events and live TV shows. "You end up watching less traditional TV, but continually pay more for it, which doesn't make much sense." The stuff on Netflix, YouTube, Hulu, Vudu, Vimeo keeps getting better and you can watch it everywhere," Ronen wrote in the company blog.
"If you are like us then the way you watch TV has changed. The Live TV stick is pre-selling for $49.
The company is working on a new add-on to its set-top box, known as the Boxee Box, that will roll out in January.īoxee CEO Avner Ronen described the add-on as a Live TV dongle that lets you connect an antenna to your Boxee Box to watch channels like ABC, CBS, Fox and NBC in high definition with no monthly fees. Boxee is promising to let cable watchers cut the cord without cutting live TV service.
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